We Just Launched Baby Zucchini — and It Took Months to Get It Right.

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Baby zucchini has always been popular in foodservice and premium retail. The problem is that
scaling it consistently is genuinely hard. Strict sizing requirements, fragile handling,
unpredictable field performance — most operations can't control it well enough to supply it
reliably.

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We built a program to solve exactly that.

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A Category Built on Precision‍
Our Baby Zucchini program runs on weekly plantings and daily harvests, with strict size
specifications of 9 to 11 centimeters. A one-day delay in harvest can shift the fruit out of the
baby category entirely. There is no margin for error — and we engineered the entire program
around that reality.

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Engineered Beyond the Field‍
Getting the agronomy right was only half the challenge. We redesigned our entire post-harvest
system around the crop — specialized harvest methods, cushioning during transport, rapid
cooling, and validated packaging that minimizes mechanical damage and preserves shelf life all
the way through export to the U.S. and Canada.

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Backed by Full Integration
Because we grow, pack, and ship from a single integrated platform, we maintain control across
every step of the process. For a crop that doesn't tolerate variability, that control isn't a
nice-to-have — it's the only reason this program works.

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"Baby zucchini is not a crop you can manage casually. If you don't control planting schedules,
harvest timing, and the cold chain with precision, you don't have a baby vegetable — you have
oversized zucchini. This program took months of agronomic, operational, and post-harvest
engineering before it ever reached customers." — Allan Safieh, CEO of Born Farms

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